Louis Verdad: Fashion Designer
Fashion designer Louis Verdad made his start designing quinceanera dresses for debutantes in Atlanta. Today the Mexican-American fashion designs for A list celebrities like Madonna, Cher, Paris Hilton and Cate Blanchette.
Verdad was born in Chicago to immigrant parents and his family returned to Mexico when he was only 4. He know that if he wanted to make a name for himself in the fashion world he would eventually have to return to the United States. When Verdad was 20 he returned to the US, to art school in Chicago. He was asked to leave the school because his English was poor. Eventually Verdad graduated from the Ray-Vogue College of Design.
Working on His Own
He started out with a small clothing line that he created from a small workshop in his home. His big break came along when Mila Jovovich bought one of his designs. After Mila other stars started showing up and among his first clients was singing superstar Christina Aguilera.
What made Louis Verdad famous was the two piece cashmere suit that Madonna wore for the famous kiss with Britney Spears at the 2003 MTV Video Music Awards. You can see it here in the video below.
Now Verdad is in demand all over Hollywood and doesn’t worry about struggling to make ends meet anymore. He was invited to create the clothes for the “Sex and the City” film but couldn’t take on the project due to a conflict. He meets with Vogue editor Anna Wintour regularly, whenever he needs advice.
Bucking the Hollywood trend he is one of the few designers who refuses to give his clothes away. His philosophy is that his first clients paid for clothes and so can they today.
Verdad credits his Mexican roots with contributing to his style. He represents himself as a Latino, he is Mexican and proud of that. Despite have American citizenship he has no interest in presenting himself as an American and anytime he speaks with the press he introduces himself as a Mexican Designer.
Verdad is a simple man who refers to his work as “authentic”. Even after more than 20 years in the design game he is still at the top of his game. With a high profile client lists and his clothes being sold in the fines stores across the US, he’s a force to be reckoned with in the fashion world.